Use Cases | Media Lab

Interactive Tools Development

Non-Profit Sector

Interactive Tools for a Youth Awareness Campaign

A non-profit launching a youth-targeted awareness campaign on social media needed interactive tools that spoke the audience's digital language.

Media Sector

Interactive Data Storytelling for an Investigative Report

A media outlet publishing a data-rich investigative report kept losing readers before they reached its key findings.

Training Sector

Adaptive Self-Assessment Tool for a Training Platform

A training body with hours of recorded content needed a way to help learners identify their weak spots without sitting a heavy final exam.

Financial Sector

Interactive Simulator to Simplify a Complex Financial Product

A financial institution offered a product that was hard to understand through brochures or explainer videos — customers needed a way to try it with their own numbers.

Digital Product Development

Media Sector

Building a Multi-Channel Content Management Platform

A media organization needed a modern platform to manage and publish its content efficiently across multiple channels.

Corporate Sector

Internal Communication Platform for a Large Organization

A large organization with thousands of employees had its internal communication scattered across email, chat groups, and printed notices — and the most important messages were getting lost.

Government Sector

Executive Decision-Making Dashboard

An executive team relying on manually compiled weekly reports faced delays in decision-making on time-critical files.

Media Sector

Specialized Digital Application for a Media Platform

A specialized media platform with loyal readers was losing the benefits of personalization and offline reading by relying on a generic web reader.

The organization wanted a campaign that addressed youth on their own terms, not through templated messaging. Traditional approaches were not effective with this segment, so interactive tools were needed to encourage voluntary participation and organic reach.

Challenge

A non-profit launching a youth-targeted awareness campaign on social media needed interactive tools that spoke the audience's digital language.

Solution

Building interactive stories, surveys, and augmented-reality filters with motivating elements that drive participation.

Result

A campaign with broad reach, high engagement rates, and a positive impact on community awareness.

Implementation Steps

Studying the target audience and analyzing preferred platforms and interactive patterns
Designing interactive stories, quizzes, and filters in an engaging visual style
Developing the interactive tools and testing them with a sample audience
Launching the campaign and monitoring engagement in real time

Key Deliverables

Interactive stories and digital quizzes
Augmented-reality filters for social platforms
Campaign performance report with engagement and reach analysis

The investigation traced a year-long data trail, but its classic format forced readers through static charts and long paragraphs. The outlet wanted to give readers an active role in reading: filtering data, comparing variables, and discovering findings relevant to their own context.

Challenge

A media outlet publishing a data-rich investigative report kept losing readers before they reached its key findings.

Solution

Embedded interactive data visualizations inside the report, with a scroll-driven reading experience and live comparison tools.

Result

Average reading time tripled and the report led monthly traffic, with readers uncovering angles relevant to their own context.

Implementation Steps

Reviewing the dataset and identifying the story's main narrative axes
Designing a scroll-driven interactive reading experience
Building chart components inside the outlet's publishing system
User-testing the experience with real readers and tuning interactions before launch

Key Deliverables

Interactive report embedded in the outlet's site
Reusable chart components for future reports
Analytics report on reader interaction patterns

The platform's courses were long, and completion rates were low. The body wanted an assessment tool tied to the content itself, one that diagnoses each learner's gaps and directs them to specific segments rather than restarting from the beginning.

Challenge

A training body with hours of recorded content needed a way to help learners identify their weak spots without sitting a heavy final exam.

Solution

A branching, adaptive self-assessment tool with a recommendation engine linking each gap to a specific training segment.

Result

Course completion rates rose noticeably, and learners reported feeling guided rather than tested.

Implementation Steps

Mapping each course's learning outcomes to assessment items
Designing the branching logic and the recommendation engine
Building the tool inside the platform's identity and technical environment
Piloting with a learner cohort and tuning recommendations based on results

Key Deliverables

Self-assessment tool embedded in the platform
Recommendation engine linking questions to content segments
Learner performance dashboard for program supervisors

The product was complex, with parameters that shifted depending on each customer's circumstances, and branch staff spent hours on manual calculations. The institution wanted a customer-facing simulator that lets visitors enter their own numbers and see results immediately.

Challenge

A financial institution offered a product that was hard to understand through brochures or explainer videos — customers needed a way to try it with their own numbers.

Solution

An interactive simulator with adjustable inputs and live visual outputs, designed within the institution's brand identity.

Result

Customers walked into branches having already explored the product, shortening session times and improving conversion to actual contracts.

Implementation Steps

Translating the product's rules into clear interactive parameters
Designing a visual experience that accommodates different customer segments
Building the simulator within the institution's visual identity
Connecting the simulator to branch booking and follow-up systems

Key Deliverables

Live interactive simulator on the institution's website
Embeddable widget version for partner platforms
Usage report highlighting peak interaction points

The organization relied on aging, fragmented systems, which slowed publishing and made performance tracking difficult. It needed a unified platform that supported editorial workflows and enabled multi-channel publishing.

Challenge

A media organization needed a modern platform to manage and publish its content efficiently across multiple channels.

Solution

User research and UX design followed by an integrated platform with content management and publishing scheduler.

Result

A scalable platform that streamlined publishing operations and lifted team productivity.

Implementation Steps

User research and analysis of editorial team needs and current workflows
UX design and prototyping, tested with the team
Platform development and integration with multi-channel publishing
Pilot launch, team training, and continuous improvement

Key Deliverables

Integrated and scalable content management platform
Multi-channel scheduling and publishing system
Content and audience performance analytics dashboard

Important announcements were slipping past employees, and leadership had no real evidence of message reach. The organization wanted a single internal channel consolidating announcements, the knowledge base, and recognition programs in one place.

Challenge

A large organization with thousands of employees had its internal communication scattered across email, chat groups, and printed notices — and the most important messages were getting lost.

Solution

Designing an internal communication platform integrated with the organization's directory and single sign-on for all employees.

Result

A measurable rise in message reach, and a single internal channel employees open daily.

Implementation Steps

Internal research and mapping of existing communication channels
UX and information architecture design for the platform
Development and integration with the corporate directory and SSO
Gradual rollout across departments with feedback sessions and ongoing iteration

Key Deliverables

Internal communication platform with web and mobile versions
Admin dashboard for departmental communication leads
Internal communication performance report and reach indicators

Departments produced reports in different formats and rhythms, and executives wanted a single live view that surfaces indicators in real time and alerts them when thresholds are breached, before problems escalate.

Challenge

An executive team relying on manually compiled weekly reports faced delays in decision-making on time-critical files.

Solution

A centralized executive dashboard pulling indicators from departmental data sources, with smart threshold-based alerts.

Result

The gap between reading reality and making decisions shrank; meetings shifted from reciting reports to discussing solutions.

Implementation Steps

Defining executive indicators and identifying data owners across departments
Designing the dashboard layout and visual information hierarchy
Building data pipelines and the dashboard interface
Training executives and operators to interpret the indicators

Key Deliverables

Executive dashboard with live operational indicators
Smart alerting system tied to defined thresholds
Periodic reports with observations and recommendations

The platform wanted to bring its specialized audience closer with a dedicated app supporting smart recommendations, offline reading, and contextual notifications, without losing its distinct editorial voice.

Challenge

A specialized media platform with loyal readers was losing the benefits of personalization and offline reading by relying on a generic web reader.

Solution

Designing and building a dedicated mobile app with smart personalization, offline reading, and interest-based contextual notifications.

Result

A more engaged subscriber base with longer reading times and direct notification reach.

Implementation Steps

Subscriber research and analysis of reading patterns
Designing the app experience and an identity-aligned visual system
Building the app for iOS and Android with offline reading support
Beta release and tuning recommendations based on real usage

Key Deliverables

Dedicated iOS and Android mobile application
Smart recommendation engine and contextual notification system
Subscriber behavior analytics dashboard

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